EMBA Introduction

Message from the Dean

 Introduction

Why Choose the EMBA Program at NCU?

Dr. Chuang-Chang Chang/Dean of NCU School of Management

Since the establishment of NCU’s EMBA program in 1999, over the years the concerted efforts of the teachers and deans have been fruitful. Not only is the general division one of the top program choices for executives or entrepreneurs in the country, the cross-strait division is a favorite when high level corporate managers employed by Taiwanese-owned companies in the Mainland seek further education. Along the way, integrated curriculum planning has always been a proud characteristic of ours.

With the dedicated participation of the elite teachers in each department, we have planned out sophisticated business management courses which are comprehensive and systematic, covering various points of view in terms of strategy, marketing, finance, human resources, information management and the industrial economy. Analysis is done on how companies stand out in the same industry and win in a competitive environment.

Out of the variety of EMBA courses available domestically and internationally, the NCU EMBA program is definitely a leader. When a comparison is made with other EMBA courses, NCU’s EMBA program possesses the following characteristics:

1. Original Cross-Strait EMBA division provides high level corporate managers employed by Taiwanese-owned businesses in Mainland China with the best choice for further education.

2. Renowned professors in each realm, such as Professor Joseph S. Lee (entrepreneurial management), Professor Kung Wang (operations management in the high-tech industry), Professor Ming-Chieh Lin (strategic management), Professor C.K. Farn (electronic business), Professor Shau-Mei Li (strategic marketing management), Professor Jim Lin (management and technology management), Professor Hann-Tarn Jeng (financial analysis and management), etc. The instructors in all realms are the best in the nation.

3. Case examples are used in instruction, with an equal focus on theory and application. Teachers from the industry are often utilized to share operational strategy. For example, five chairmen from various corporations such as Chao Yao-dong of China Steel Corporation were invited to teach the Corporate Management Strategy class which professor Joseph S. Lee taught in the past. Not only are students able to learn management related theory, they are also able to acquire information on the operational strategy and methods of many successful CEOs to enable them to reach the educational goal of making real life applications of what they learn.

4. In addition to learning in class, students can also form friendships through the NCU EMBA Social Association to network and form interpersonal connections for the future.

5. Not only are overseas observation courses designed to broaden the life perspective of students, this also strengthens their job competitiveness through affording them understanding of corporate culture in other nations.

Here we wholeheartedly welcome elite from all industries to join NCU’s EMBA program in order to further their management knowledge and professional careers, opening up new doors of opportunity.