Educational Goals


The Three Main Goals of NCU’s EMBA Program:

1. Develop cross-strait EMBA education
With the trend of corporate globalization and overall business climate of Taiwanese businesses investing in mainland China, NCU’s EMBA program has been dedicated to developing cross-strait classes for Taiwanese businessmen. The classes are situated in the Greater Shanghai area so that Taiwanese businesses may cultivate managerial talent close by in the locality to adequately enhance Taiwan's overall operational capabilities in China and their competitive advantages.

It is an indisputable fact that Taiwan enterprises have relied upon the geographical vastness of Mainland China to act as their entryway to corporate globalization over the long term. When a corporation invests in another country, there is a pressing need to understand the local customs, business culture, management approach, and people’s characteristics. This is why NCU has established classes for Taiwanese businessmen in Mainland China to achieve this aforementioned goal. Taiwanese corporations investing in Mainland China will be able to hire locally. In addition, this resolves the issue of corporate talent training to a certain degree as it trains executive business management talent for Taiwanese businesses in China.

2. Nurture outstanding leadership capabilities in students
In addition to general business knowledge, a remarkable corporate operator need excellent leadership skills such as leadership vision, execution, training subordinates, change leadership, authority empowerment, conflict management, communication and coordination, teamwork, problem solving, decision-making, crisis management, and emotional management,. The NCU EMBA program is committed to nurturing outstanding leadership capabilities in its students so that they become high potential leadership talent who are promoted internally, with the variety of leadership abilities required to lead benchmark companies.

Over the past few years the best-selling business books such as Built to Last, Execution, Success, Blue Ocean Strategy, Good to Great, Organizational Learning, Who says elephants can't dance?, etc., have advocated how business should dedicate themselves nurturing exceptional leadership talent so that companies may remain sustainable. One of the central aims of the NCU EMBA program is in line with the ideations of these best-selling authors: if an executive supervisor lacks leadership talent, he will not be able to lead the corporation towards excellence.

3. High interaction with corporations and society
Management is discipline which requires a high degree of applicability, so it cannot be an ivory tower type of education. EMBA programs also need to be established with business and community interaction. Look, listen and explore business and social phenomena, and grasp the trends in business and society in order to really nurture talent which will really solve business and social issues. Therefore, NCU’s EMBA program is dedicated to establishing a platform for NCU EMBA students and corporations to interact. IN addition, EMBA professors periodically publish the NCU EMBA Viewpoint column in well known media sources to establish a platform for NCU EMBA program to communicate with society. The outcome of this high degree of interaction with businesses and society results will definitely implement the central philosophy of education and the nature of NCU’s EMBA program.

In addition to nurturing executive managers on campus, NCU’s EMBA program also learns from Schools of Management from world-class universities. Efforts are made to integrate into the business world and society in general to provide direct services. The expectations that the Taiwan businesses and society holds for us is in fact far more than we imagine, Thus, the NCU EMBA program is committed to a high degree of interaction with business and communities to provide the required services.